Creative Direction, MARKETING, and styling by Alexa villa

Direction, marketing, styling, makeup, production, editing, copywriting, and captioning.


This campaign was created for the purpose of promoting Artist single, “Bored”.

40k Streams as one 1/10/23

PRESS COPY:

“We have so many songs about heartbreak and relationship breakups, but what about the best friend breakup?! Sometimes those hurt worse. Recently, I lost a group of friends that I considered sisters. We decorated our apartment together, planned holiday parties, wrote each others’ Bumble profiles, even binged 6 hours of Love Island once. I really can’t speak as to why the friendships ended, but somewhere along the way, I became “too much”. I went into a lonely place for a while, truly believing that everything would soon work out and we’d be back to backyard bonfires.

After many donut box attempts to reconnect I realized that some people have nothing better to do than to hate on happy people. Writing this song, I felt that if they spent more time working on themselves and choosing positivity then there would be no time to waste talking about me. I came to the absolutely irrevocable (not bitter at all) conclusion that **I couldn’t possibly be the problem** and they were all entirely BORED with their lives :)”

VISUALS:

BORED CAMPAIGN

〰️

BORED CAMPAIGN 〰️